Zena nutrition is a supplement brand that partners with people in their pursuit of a healthier lifestyle, have premium ingredients and they make real nutrition, easy attainable and delicious for real life. They believe that everyone deserves the opportunity to lead a life filled with health, vitality and balance with uncomplicated products to add to any daily routine.
The Challenge: Zena Nutrition needed to convey a brand truth while discovering a visual identity that best connects with its audience.
The Execution: Develop one unified campaign expressed through three distinct visual territories: Vibrant Studio, Mindful Wellness, and Everyday Performance, in order to test which creative direction delivers the strongest audience response.
The Challenge: Zena Nutrition needed to convey a brand truth while discovering a visual identity that best connects with its audience.
The Execution: Develop one unified campaign expressed through three distinct visual territories: Vibrant Studio, Mindful Wellness, and Everyday Performance, in order to test which creative direction delivers the strongest audience response.
One unified campaign, three distinct visual territories.
Insight:
People aren't looking for another wellness trend. They're looking for healthy choices that fit into the life they're already living. So what do they need?
Real Nutrition For Real Life.
I shot stills and directed motion as we captured a library of assets.
I created design layouts and motion assets to push out the campaign across social channels and on the Zena website.
Although it was a very fast paced day, we made sure to capture some BTS of how we shot this campaign. Three locations shot in one day capturing both photo and video assets.
Below is a closer look at the process behind creating this campaign. I created three different styles, sourced models, established wardrobe looks and props, and put together the lighting diagrams needed to achieve each of the three styles in different locations.
During this campaign, I ideated, established the art direction, produced the shoot, shot and directed content and created design layouts for a unified campaign with three visual territories.
